Tuesday, March 8, 2011

Publicity made easy

Next week I will be one of 175 artists to exhibit in the Paradise City spring show. The show directors always send a "fill in the blank" PR format that can be used to help promote the show in local papers for those artists interested in extra publicity. The artist gets promoted, the show gets promoted, and I think it's a "win-win" situation for all involved. I decided to share with you this form with my specific information filled in the blanks:

Local Artist Selected to Exhibit in the Award-Winning Paradise City Arts Festival, March 18-20 in Marlborough, Massachusetts 

Robin Samiljan of Swampscott, MA was selected from among nearly 1000 applicants to participate in the Paradise City Arts Festival, March 18, 19 & 20, at the Royal Plaza Trade Center in Marlborough, MA. 
Thousands of images were reviewed last April, with just 175 artists selected for this prestigious show.  The applicants’ work was judged on the basis of imagination, technical excellence, design and originality. Robin Samiljan is in very good company, since many of the works by the exhibiting artists are featured in major collections, museums, and publications around the world. 
Named among America’s Top Ten Art Fairs since 2004, Paradise City Arts Festival is Metro Boston’s most acclaimed show and sale of fine craft, paintings and sculpture.  Paradise City offers innovative shows with a diverse selection of the newest work at the cutting edge of design, from the studios of both emerging and established artists. More than one-fifth of the participating artists will exhibit their work for the first time at Paradise City Marlborough.

Special Exhibit: The Nature of Beauty

"Blushing Lotus", my watercolor submission 

"Hidden Sunset", my encaustic submission

Paradise City continues its acclaimed series of themed special exhibitions with this spring’s “The Nature of Beauty” in the Sculpture Café.  Paradise City’s artists share their own perceptions of beauty in glass, wearable art, jewelry, clay, photography, painting and sculpture. The works in this “show-within-a-show” may encompass irony, subtlety, sentimentality or elegance. While beauty may indeed be in the eye of the beholder, in its essence, beauty brings harmony to our lives.
The Sculpture Café features a different band each day playing classic jazz, jazz vocals and swing, lending a lively ambiance to the festivities.  The 14th annual coat check station benefits the Marlborough Public Schools Music Association, which supports music programs in the public schools.
Fast Facts
175 juried artists from 30 states, exhibiting original works in art glass, ceramics, painting, decorative fiber, fine furniture, jewelry, leather, metal, mixed media, photography, large-scale sculpture, wearable art and wood.

The Royal Plaza Trade Center, 181 Boston Post Road West (Route 20W), Marlborough, MA 01752
Just 5 minutes north of the intersection of Mass Pike (I-90) and I-495, Marlborough is only 35 minutes from downtown Boston, and an easy drive from NH, RI, CT, ME and points west.
From all points, take 495 to exit 24B (Route 20 West).  The Royal Plaza Trade Center is one mile on the right.

When: March 18, 19 & 20, 2011
Friday, March 18: 10am-5pm
Saturday, March 19: 10am-6pm
Sunday, March 20: 11am-5pm

Admission: $12 adults; $10 seniors; $8 students; $15 weekend pass; children 12 and under admitted free; handicapped accessible; free color program with admission; acres of free parking!

Complete show and travel information and discount admission coupons: online at www.paradisecityarts.com or call 800.511.9725
About Paradise City
Paradise City, founded in 1995, is an arts promotion and service organization, producing award-winning shows of fine and functional art in a range of national markets.  Its shows provide artists with a sophisticated marketplace for cutting-edge work, and are an important resource for serious collectors, homeowners, galleries and decorators.  Among the art media included are works in furniture, art glass, large-scale sculpture, ceramics, jewelry and painting. 
www.paradisecityarts.com serves as an extensive visual preview and fact-finder for all Paradise City shows.  In addition, editors can register and download additional materials and high-resolution images from the online pressroom. To gain access to all of Paradise City’s press materials and images, please register online or call Linda Post at 800-511-9725.



  1. Good luck with the show. One of my blog friends Carrie Jacobson will be there too!

  2. Congratulations! You're on a winning streak (thanks to your hard work and beautiful paintings).

  3. Thanks, Mark. What a small world it is with us blogger/artists. I will look for your friend's booth at the show.

    Hallie, I actually don't feel like I have been on any kind of streak, although substitute teaching has become a regular event. Participating in this show has become a staple of my art sales. It will be interesting to see what the attendance will be next week.

  4. WOW Robin- so impressive! I agree with Hallie that you are on a winning streak, even if it doesn't feel quite that way to you. :-) Beautiful, beautiful work.
    Congratulations Robin. Your successes are hard earned and well deserved.

  5. Wow, that IS impressive! 1000 submissions and they had to get artists for all those categories. That leaves not many picks for paintings. You did well...and well deserved. Your paintings are strikingly beautiful. Enjoy the show :) Connie

    PS: and lol, was your name those 2 times the only thing you had to fill in? haha.. and if so why didn't they just do it? lol....jeesh

  6. Congratulations! This sounds like a great opportunity. I have no doubt that there's much, much more for you on the horizon :-)

  7. Thanks for your consistent encouragement, Pam. I feel like my blogger friends are my strongest support system.

    Connie, they left the artist's name blank because each artist that uses their PR form has the opportunity to submit it to their local papers, and artists come from all over the country to participate in this show; a national range of newspapers could possibly be covered promoting this show if artists use this PR tool, far greater than what the show promoters could do on their own.

    Thanks, Kathy. It really be interesting to see if show attendance is up or down. The economy seems to be a reason there are fewer ads in the show magazine this season. I always tell myself even if I don't make sales goals, I am still benefiting by participating in such a well promoted show, not to mention the bonus from networking.

    Thank you, Sherry. Too bad you aren't closer!

  8. what a great idea...to have a PR "template" of sorts--so that everyone can get the word out! It is so good to have plenty of press! Good painting..you deserve the recognition :)

  9. YAY, Robin! This is so well deserved. Good work and hard work combine for success every time - whether we think we can see it or not. I'm really proud for you.