Booth setup from the weekend
This past weekend was the Paradise City fine art and craft show in Northampton, MA; my 6th year exhibiting in this particular show, and definitely the most exhausting exhibition and display setup that I do in the course of a year. My newest challenge was making room for both encaustic and watercolor paintings without confusing patrons and potential customers. I wanted to display my large landscapes (watercolor) along with my encaustic "water life" paintings. I made the decision to not bring any encaustic landscapes because I need most of them for my solo show opening locally next month but ... looking back now I can say it would have been a better mesh of themed work if I had only landscape paintings in both the watercolor and encaustic mediums.
As I answered questions and explained the encaustic process at the show, I realized that this medium was confusing to a majority of patrons. I made changes and adjusted my display throughout the weekend but going forward I will not be combining different mediums unless they have the same theme.
Fortunately, next up is my solo show at Lynn Arts where that is exactly what I am doing! My photographs, hanging next to the watercolor interpretation of that photograph, next to the encaustic image transfer of that same photograph. The flow between each piece already exists.
First day at the show, most of my encaustic paintings are hanging grouped together rather than spread around.
Day 2 at the show, I added my giclee prints to the booth. I realized smaller, less expensive pieces needed to be included.
Was the show a success? The attendance was there (so they said), but most of the 2-d artists were having a tough time. I felt fortunate that I had prints, note cards, and small works. Part of doing these shows is the selling opportunity, but the other part is the PR aspect and having the first hand conversations with the people that want to connect with artists. A combination of current economic turmoil and extreme weekend temperatures (mid and upper 80's) definitely impacted all of the exhibitors.