My new brochure is a full color, tri-fold, double sided summary of the work I will be featuring over Columbus Day weekend and then again next year when I am having a solo gallery show. In the past I had to hire a professional designer to do the layout (with my input), using my images and text. This felt like an extension of website work, with even more personal gratification upon completion.
I may not be using a paintbrush and palette, (watercolors) or electric griddle and torch, (encaustics) but I am still going strong using my computer and newly acquired graphic design skills. There is just as much planning in composition, color choices, and numerous other details designing a brochure as I spend on developing one of my paintings. The most important part of this project was the ability to explain the creative process that inspired the series of work being featured in the brochure. Have any of you made your own PR materials? thoughts?