My new brochure is a full color, tri-fold, double sided summary of the work I will be featuring over Columbus Day weekend and then again next year when I am having a solo gallery show. In the past I had to hire a professional designer to do the layout (with my input), using my images and text. This felt like an extension of website work, with even more personal gratification upon completion.
I may not be using a paintbrush and palette, (watercolors) or electric griddle and torch, (encaustics) but I am still going strong using my computer and newly acquired graphic design skills. There is just as much planning in composition, color choices, and numerous other details designing a brochure as I spend on developing one of my paintings. The most important part of this project was the ability to explain the creative process that inspired the series of work being featured in the brochure. Have any of you made your own PR materials? thoughts?
Beautiful brochure. I enjoy the designing and printing part, too. Good thing--there aren't many graphics people in my area (and I just might be a control freak).
ReplyDeletegotta love the control freak freedom we get to have when we do these things for ourselves :)
ReplyDeleteYou have done a fantastic job with your brochures and describing your medium. I could never afford having my brochures done in color, so bought my own photocopy machine (before affordable computers) and sometimes I would buy colored large post cards to send out for my shows.
ReplyDeleteEva, I usually don't make a brochure specifically for a show or series of work, (this was a first) but I have made postcards as show announcements. I am hoping I will have enough of these for when I have my solo show end of next year but who knows. Double sided color was a big decision because of the cost - although Staples has a sale going on right now which helps. Hopefully if nothing else, people will be able to understand the motivation behind this new work.
ReplyDeleteThanks for the positive feedback Hallie and Eva.
Wonderful work Robin. I can only imagine how much design time it took, not to mention acquiring the graphic skills.
ReplyDeleteVery professional and artistic!
thanks, Pam. it's been so much fun doing the graphic design stuff (fun is key).
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